The Dubailand project was officially announced on October 23, 2003. Dubailand will be 278 square kilometers (107 square miles) and will include 45 "mega projects" and 200 sub projects. To date, there are currently 22 projects under construction. Dubailand is expected to be twice the size of Walt Disney World, and will be the largest collection of theme parks in the world; however, no theme park in Dubailand will surpass Disney's Animal Kingdom (located at Walt Disney World) as the world's largest theme park. Private reaction towards the project has been extremely positive and Dubai has exceeded the $4.9 billion private investment figure it expected on the entire project by collecting about $6 billion from the private sector for the first phase of the project.

DUBAILAND headquarters is now open to public, providing a preview of the architectural and landscape marvels at the region's largest tourism and entertainment project. Mohammed Al Habbai, CEO of DUBAILAND said: "It was the vision of HH Sheikh Mohammed that began this road to a world of fun and leisure. The concept of the headquarters is unique with scale models that reflect the innovation and creativity of DUBAILAND ."The headquarters will set new benchmarks for such sales offices in the region in providing investors and visitors with a glimpse of the project's offerings."

Situated on the DUBAILAND roundabout on Emirates Road, the headquarters, now open to the public, is uniquely designed as a mini DUBAILAND, featuring a 3,200 sq ft scale model of the entire development.

Dubailand Sports and Outdoor World is a section that will boast world class sports facilities and attractions, that are rivaled by very few places around the world.

Dubai Sports City is expected to become the United Arab Emirates and Middle East's premier sporting complex. The complex will feature 60,000 seat, multi-purpose outdoor stadium, A 25,000 seat cricket ground, A 10,000 seat indoor arena, two midsized multi-purpose stadiums. Additionally, Dubai Sports city will include Butch Harmon School of Golf, David Llyod Tennis Academy, Erni Elis Championship Golf Course, ICC Global Cricket Academy, Manchester United Soccer School, Sports Themed Shopping Mall.

The nearby Dubai Motor City is a year round destination for motor sports fans from all over the world. The development will include: Dubai Autodrome: an FIA sanctioned 5.39 km circuit, which offers six different configurations and incorpororates a Race & Driving school and a CIK approved Karting track. Formula One Theme Park is a visionary and permanent theme park offering simulator rides, live demos, interactive museum, retail outlets, restaurants, stores, and more. Dubai Motor City will also include residential and commercial properties in Uptown Motor City, Green Community Motor City, and Business Park Motor City.

Dubai Golf City will have five themed signature courses, an academy, a "six" star resort, residential communities, and souks (markets.)

The Plantation Equestrian & Polo Club covers 20 million square feet and includes a Polo and Equestrian club with international standards, 3 polo fields, 5 star hotel, veterinary service for horses, indoor stable for 800 horses, and a Polo Academy.

Aqua Dunya covers 8 million square feet, that features a gigantic water theme park with thrilling wet and dry rides, water shows, aquariums, and a resort. Additionally, Aqua Dunya includes manmade beach and reef with a collection of tropical fish, dolphins, sharks, desert pearl water show and theater, cruise shaped resort with about 400 rooms, and port district souk, or market.

Al Sahra Desert Resort is one of the open attractions at Dubailand. Located in the eco-tourism section of Dubailand, the Al Sahra Desert Resort officially opened in November 2006 and is home of Dubai's first permanent outdoor show - 'Jumana - Secret of the Desert' - a show celebrating the Arabian region's history and culture, incorporating folklore themes from Persia, the Maghreb, the Levant, the Gulf region, Oman and Yemen. Performed in an open-air amphitheatre, the show features various imagistic theatre techniques such as sound, laser and water effects, pyrotechnics and fireworks; 60 dancers and acrobats, camels and horses, complement the cast; Omar Sharif is the voice of the narrator. Al Sahra also offers a traditional crafts souk (market) and various attractions such as camel treks, horse rides, donkey-cart rides to enjoy in the dunescape.

Dubailand has plans for many more fascinating attractions and activities that are expected to be completed in the near future.